WHAT IS WOOL?
Wool is a natural fibre shorn from sheep, prized for its remarkable ability to regulate temperature. Each fibre contains tiny air pockets, allowing wool to insulate in cold weather while remaining breathable when temperatures shift. It’s one of nature’s most intelligent textiles.
Unlike synthetic fabrics, wool is naturally odour-resistant and moisture-wicking. This means your knitwear rarely needs washing after every wear; often, a good airing is enough.