Garment Care

24 June 2026

HOW TO CARE FOR DENIM: THE COMPLETE DENIM CARE GUIDE

Whether you’re caring for classic jeans or everyday denim favourites, these simple steps will help you keep them looking fresh and well-fitting.

HOW TO WASH DENIM

Avoid overwashing your denim, as frequent washing can cause fading and affect how your jeans hold their shape over time.
To refresh your denim between washes, try hanging it out to air or placing it in the freezer for a day to help reduce odour.
When it is time to wash, zip or button your denim and turn it inside out. This helps to protect the colour and minimise fading.
Always check the care label and follow the guidance provided for the best results.
Take extra care when washing new denim, as the dyes may run and transfer onto lighter garments.

HOW TO DRY DENIM

Like knitwear, denim benefits from being reshaped whilst damp to help it retain its original fit.
For best results, hang your denim on an airer or allow it to dry naturally.
It is best to avoid tumble drying or placing denim over radiators, as high heat can cause shrinkage and distort the fabric.
If ironing is required, turn your denim inside out to help protect the surface.

HOW TO STORE DENIM

To maintain its shape, denim can be neatly folded or hung in your wardrobe.
Store your denim in a cool, dry place to prevent damp or mildew.
Keeping denim out of direct sunlight will also help to prevent fading and keep colours looking their best.

HOW TO KEEP DENIM CLEAN BETWEEN WASHES

Washing denim less often is one of the simplest ways to preserve its colour and structure. Some recommend avoiding washing for the first few months of wear to allow the fabric to naturally settle.
Brushing off surface dirt and spot cleaning where needed can help extend the life of your denim.
If your denim needs freshening but isn’t quite ready for a full wash, hanging it in a well-ventilated area, such as near an open window, can help reduce odours.

CARING FOR YOUR DENIM FOR LASTING STYLE

With just a little extra care, your denim can remain a reliable and stylish part of your wardrobe for years to come. By washing less frequently and handling your garments gently, you can preserve both their colour and fit, ensuring they continue to feel as good as they look.

DENIM CARE FAQ's

How often should you wash denim?

Denim does not need to be washed after every wear. Washing less frequently helps preserve the colour, shape and overall quality of the fabric.

What is the best way to wash jeans without fading them?

Turn your jeans inside out, use a gentle cycle and avoid high temperatures. This helps protect the dye and keep the colour looking fresh.

Can you put denim in the tumble dryer?

It is best to avoid tumble drying denim, as heat can cause shrinkage and affect the fit. Air drying naturally is the gentlest option.

Why should you turn denim inside out when washing?

Turning denim inside out helps reduce fading and protects the outer surface from friction during washing.

How do you freshen denim without washing it?

Hanging denim in fresh air or a well-ventilated space can help remove odours. Spot cleaning is also a useful way to keep it looking its best between washes.

Does washing denim ruin it?

Washing denim too often or at high temperatures can cause fading and loss of shape. Gentle care will help maintain its quality.

How should denim be stored?

Denim can be folded or hung in a dry place away from direct sunlight to help maintain its shape and colour.

How do you stop jeans from shrinking?

Avoid high heat when washing and drying. Air drying and reshaping whilst damp will help prevent shrinkage.

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