THE HISTORY OF THE DENIM JACKET
Denim began as practical workwear, worn by American cowboys, railway workers and miners. Thanks to its durable twill weave, it was ideal for long, labour-intensive days and could withstand heavy wear.
The first denim jacket was introduced in the 1880s by German businessman Levi Strauss, designed to offer hardworking men a sturdy and reliable outer layer.
Fun fact: The term “blue-collar worker” is believed to have originated from labourers wearing durable blue denim shirts.